Bachelor of Arts in Communication

Mass Communication, a three-year degree program in the trimester calendar system, is designed for students who are interested to be trained in print media and electronic media - inspire young men and women to seek socially useful and rewarding careers in a field whose importance is second to none.

Objective:

• It aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.

Competency Standards:

1. Knowledge and skills in planning, managing and evaluating communications programs.
2. Designing and producing multi-media (print, broadcast, audiovisual and electronic) outputs.
3. Designing, managing and evaluating communications campaigns.
4. Designing media-based learning systems and conducting communication media research.
5. Uphold professional ethics and standards and to practice social responsibility at all times.

Specific Professions/Careers/Occupation:

1. Public and corporate communications/information officers
2. Communication researchers/analysts, communication/media planners and managers
3. Program/project development officers
4. Public relations and advertising practitioners
5. Media practitioners
6. Learning systems designers
7. Multimedia designers
8. Allied/related professions